I am a writer and editor based in Stockholm, Sweden, with a background in fashion, beauty and luxury copywriting.

Currently, I serve as the Global Copy Lead at H&M, overseeing the brand’s editorial projects and tone of voice.

In 2024, I consulted for the New York-based brand Childrenchic on a children’s book, M.J.’s Magical Mary Janes.

From 2019 to 2022, I was a Senior Copywriter at La Mer in New York City, shaping the voice of the luxury skincare brand under Estée Lauder.

Prior to that, I worked in-house for a range of fashion brands, including Michael Kors, Rebecca Taylor, Saks Fifth Avenue and Coach.

I have also consulted on editorial content for Bally, Zadig&Voltaire, Alexandre Birman, Lee, Milly, Bottega Veneta, Veronica Beard, Mara Hoffman and Singular Society.